There’s an Advertising Crisis in America. How will you survive?
As ad-avoidance strategies, such as TiVo, the remote control and “looking the other way while humming,” has undermined the effectiveness of broadcast advertising, marketers are desperately searching for effective non–traditional ways to implant their buying messages into the brains of consumers.
NASCAR fails to convert posthensile consumer groups
Some have turned to NASCAR sponsorships, which has proven effective in selling beer, fast food, pro-wrestling merchandise and beer, but fails in many key verticals including personal hygiene and grooming items, utensil-necessary foods, and products requiring reading, math skills and/or clean hands.
Internet effectively delivers socially awkward non-purchasers, but…
Others have pinned hopes and ad budgets on Internet users, a group that initially consisted of a ragtag collection of technically adept but socially inept misfits with nothing more athletic to do on Saturday night than post to bulletin boards and who, sadly, bought nothing except electronic components at radioshack.com. In recent years, the Internet Users demographic has exploded to include a vast population of technically inept and socially inept misfits with nothing more athletic to do on Saturday night than read their SPAM and who, sadly, never buy anything, anywhere, at any price. Period.
Going PP provides only temporary relief
According to Quick Research Group, advertisers are turning to paid Product Placement (PP) in TV, film and other media, with PP spending soaring 38.8% to a record $3.07 billion in 2006. But the effectiveness of entertainment-based PP is declining, as ever-more-crafty consumers can detect blatant product placement attempts, such as recent Marlboro placements in the cancer-themed ER season finale, the Glock 9 mm in the Desperate Housewives’ hostage standoff, and the numerous Halliburton projects visible nightly in the FOX News war coverage.
Developing effective, revenue-friendly ad alternatives will take years of R&D
Other promising alternative media, such as soy-based ads and bumvertising, still require years of research and development, leaving distraught media planners with nowhere to comfortably and justifiably waste the huge sums of money at their disposal. It’s a dilemma they’re facing for the first time, and the toll it’s taking is devastating.
Millionaire and humanitarian Richard Quick, Esq. learned of the plight of media planners and their advertising clients, and vowed to find a solution. He assembled his top team at Quick Research Group, and within hours launched the solution they’ve all been searching for:EnviroAd Environmental Advertising
CLICK TO LEARN MORE ABOUT ENVIRO-AD:
IDEAL PRODUCT PLACEMENT: EnviroAd IPP
IPP SHOWCASE: EnviroAd Advertising Gallery
LUNAR ADVERTISING: The Sky’s No longer the limit… With EnviroAd Lun.E
