People ask me: “Richard Quick, Esq., you’re a millionaire and I’m not. So when you say I should buy one of the worst franchises – not one of the best franchises – I’m sure you’re right. But I’m too stupid to understand. Though I’m not worthy, could you please explain it to me again?”
I tell them it’s ok to be stupid, as long as you’re willing to follow the steps to financial growth exactly as I lay them out, and you provide me full access to your financial records, credit card numbers and passwords.
You see, anyone can spot a great franchise opportunity… So those offering it squeeze all the opportunity out of it. Buy a proven, successful franchise like McDonald’s or Subway and, next thing you know, you’re paying them 15% of your gross sales EVERY WEEK. But, if you buy one of my completely unknown franchises with a thoroughly unproven concept and no track record, you’ll only pay, say, 13% of your gross sales. You can use that extra 2% to take your family on an African Safari, buy a fleet of sports cars, or even finance the revolution of a small African nation that will make you Emperor and worship you like a God. And I’ll even let you put your downpayment on any major credit card. Ask the McDonald’s franchise people if they’ll do that!
Take, for instance, one of the worst – and therefore best – franchise opportunities to come along in years: Darn Good Sock Repair. There’s no national player in the sock repair industry, currently. And most people will tell you it’s a stupid idea. But think about the potential: Darn Good Sock Repair’s Harvey Lieberman points out that the US population is now a jillion people. Most have two feet, so that’s 2 Jillion. If only a quadrillion of them pay you $20 per pair of socks, and average 10 pairs per year, you would probably only make 3-5 million dollars the first year, but most likely 10-12 million in subsequent years.
But don’t take Harvey Lieberman’s word for it. Just ask Mike from Lawrence, Massachusetts. Mike is the first Darn Good Sock franchisee and is currently in a situation he never dreamed he’d EVER be in. For the first time in his adult life, he has no rent or house payment to worry about, and he can repair all his own socks for free (though, being a parapelegic, his socks last quite long.)
Read Mike’s Testimonial about how Darn Good Sock Repair changed his life!
See you on the veranda! RQ
Praise for Darn Good Sock Repair from Franchisee Mike:
“Mr. Lieberman was very polite, informative and knowledgeable. He explained to me that the sock repair market was wide open, that were no other sock repair franchises or sock repair businesses anywhere. He told me that many people focused on the shoe repair market, and overlooked the sock repair potential. He told me that his market research indicated that the average consumer would pay betwee $20-$25 to repair a hole in their sock. I was impressed with this. I asked him what I could expect to make per year, and he told me that he had to be honest, that I would probably only make 3-5 million dollars the first year, but most likely 10-12 million in subsequent years.”